Direct and Personalized Marketing

Direct marketing can help you reach your targeted audience a bit more effectively. By tailoring your message to appeal to the individual needs of everyone you reach, you can boost sales, create loyalty and build your brand while maximize your marketing dollars.

Direct marketing is the process of communicating a promotional message directly to a targeted prospect or customer using known data about them such as geographic or psychographic information, purchasing history, hobbies, and so much more.

We'll help you find and track down information about your audience with our list acquisition and data management services. We can also help you integrate it into your marketing pieces with our variable printing and printing technologies._

Our direct marketing services include:

• Direct Mail Design, Production & Response Tracking
• One to One Marketing (personalized marketing)
• Email Marketing
• Cross Media Marketing using Personalized URLs,                Personal Websites & Landing Pages
• Variable Data Printed Materials
• Personal Web pages
• Trackable Local & 800 Numbers
• Business Reply Cards (BRC)
• USPS Every Door Direct (EDDM)
• Mail List Acquisition
• Data Management

So how do I know if it's working?

Creating personalized and effective marketing campaigns
is only half the story.

In the cluttered world of marketing, you need to accurately track and measure the results of each dollar spent on your campaigns.

Our solution gives you immediate analytics and reporting to track which of your marketing channels are attracting leads, and which channels may need additional effort to generate increased activity.

We can provide you with Lead Source Tracking

We also can help with Personalized Marketing

Whether you’re seeking to...

1. Generate prospects & leads
   
2. Upsell to your current residents
   
3. Or promote new properties...

we can help you create direct mail postcards, brochures, flyers and newsletters that provides a personalized line of communication between you and your prospects, tenants and residents.

Savvy property owners and management companies know how important it is to maintain and nurture their customer relationships for the long-term sustainability of their properties and projects.

Using variable printing we can transform the information you already have — name, address, spending habits — into a personalized printed piece that can generate leads and sales a lot faster!

Research shows that sending personalized messages to a targeted audience increases response rates up to 15 times. 

With our integrated marketing solutions we can help create and execute your communications across many different formats and media.

You get the strength of direct mail combined with variable data printing, along with personalized content and URLs that are merged with the web, social media and email to give you a powerful new way to reach your prospects and customers.